The User is Always Right: Our Journey to Build Better at RealBetter

At RealBetter we've always believed that the key to creating an exceptional product lies in understanding our users' needs and empowering our employees to meet those needs. Our recent initiative, "The User is Always Right," exemplifies this employee-first and user-first approach to solving real estate industry challenges and building an awesome product.

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Collaborative Insight Gathering

We divided our employees into four cross-functional teams, 4 teams, 30 members,16 ideas, each team tasked with gathering and distilling field-led insights. These teams ventured into the real world, engaging with real estate agents, developers, and builders to understand their pain points and desires.

Team 1 focused on the product tour experience, Team 2 explored the user verification process, Team 3 investigated property match discovery, and Team 4 delved into market analysis tools. They then came together to synthesise their findings, identifying common themes and unique opportunities for innovation.